SEO (Search Engine Optimization) is to bring sustainable and ideally one page of a website in the first position on a given keyword in a search engine. According to a study XiTi Monitor is in 2012 one of the most effective marketing levers to acquire a qualified audience in relation to your business. In a research, 85% of people click on a natural link according to the book “The Art of SEO” published in 2009. It is therefore important not to overlook the SEO. SEO is a job that requires a lot of expertise because the rules engine rankings change regularly.
Paid search allows you to position your website in the top positions in search engines. This is also known as sponsored links. This involves buying keywords of your choice auction with a cost per click (CPC). These ads are usually located on the top and right column of the search engine. In addition, these ads give you a high return since after using paid search, 23% of e-commerce sites found that sponsored links offer a better conversion rate than other traffic sources. They are then paying the lever more efficient in terms of conversion rates.
Price comparison sites or shopbots allow your prospective customers to find you more easily. The price comparisons are based on the system of search engines. Thanks to them, you get a qualified audience. Indeed, the comparator generates a lot of traffic and users that are looking for are likely to stumble upon your site. Your products and your logo can be seen that develops your awareness, as well as reviews on your online store that will reassure the user and motivate them to buy.
Web analytics is to analyze the behavior of users on a website using audience measurement tools like Google Analytics solutions, Xiti, Omniture or Woopra. The objective is to improve the conversion rate of your pages is to say the ratio: number of visitors / number of sales. In France, the conversion rate websites on average is 1,5%. However, it may vary depending on the type of business belongs to your site (household goods 0,9%, clothing 1,7%, 1,4% tech devices). Through a behavioral analysis of users using analytics tools, you will be able to increase your conversion rate.
SEO is an area increasingly complex Google algorithms change every day, for example, with the last major update: Panda and Penguin. We send you our knowledge and expertise. Thus, we give you the tools to succeed in your SEO strategy. By implementing our advice, you will be able to increase the visibility of your website.